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The Energy efficiency of data transmission plays a crucial role in the development of battery-powered IoT products. Otherwise empty batteries, desperate customers and failed IoT projects are the result. In mobile communications in particular, the energy efficiency of data transmission poses a big challenge. New mobile radio standards such as NB-IoT or Cat-M1 promise a remedy here. In this paper, we give recommendations on how to exploit the full potential of these new technologies. But first, it should be clarified whether mobile radio is actually the optimal communication technology for the desired application. Download